Nathan Stockford, Web Analyst at Yard Digital

by Nathan Stockford, Yard Digital

I have had an interest in computers for as long as I can remember – in Year 4 at school I did a show and tell project on how to build a computer, though nobody else in the class seemed too bothered about it! I’ve always been the go-to guy amongst my friends when their computers broke as I spent so much time on mine – I remember being constantly told off by my mum when I kept knocking her off her phone calls back in the days of dial-up internet!

After finishing school. I completed a degree in Astrophysics where I learnt to use more complex programs to help with equations and to process long algorithms. From there my first real job was at a smart meter company where my role was to remotely investigate and fix broken smart meters.

I found my current role at Yard Digital through my brother – he worked at the company and recommended me for the position as he knew I would enjoy it, and he was right! I am now a Web Analyst Consultant which means that I work with clients to help capture information about visitor journeys on their websites – a side of tech that I didn’t even know existed until I applied for the job. I feel like I’m learning so much here – I’m getting better at coding all the time.

The best bit of my job is the unknown – I’ve always enjoyed learning new things all the time so it’s great to work in a business sector which is still young and which changes and develops constantly. In the same vein, I would say that my biggest career success so far has been to have the opportunity recently to give a training session on my own for the first time.

I’m not sure where I see myself in five years’ time, but I hope that I will still be involved in web analytics and on the forefront of the unknown. I would absolutely recommend that young people consider the digital industry when they think about their future – it’s such a fun and exciting time at the moment as all businesses, whether new or old, are building websites, apps, games etc. and they all require digital development.

Find out how to start your tech journey


Find out more about #mytechstory campaign