Nathan Stockford, Web Analyst at Yard Digital
by Nathan Stockford, Yard Digital
I have had an interest in computers for as long as I can remember – in Year 4 at school I did a show and tell project on how to build a computer, though nobody else in the class seemed too bothered about it! I’ve always been the go-to guy amongst my friends when their computers broke as I spent so much time on mine – I remember being constantly told off by my mum when I kept knocking her off her phone calls back in the days of dial-up internet!
After finishing school. I completed a degree in Astrophysics where I learnt to use more complex programs to help with equations and to process long algorithms. From there my first real job was at a smart meter company where my role was to remotely investigate and fix broken smart meters.
I found my current role at Yard Digital through my brother – he worked at the company and recommended me for the position as he knew I would enjoy it, and he was right! I am now a Web Analyst Consultant which means that I work with clients to help capture information about visitor journeys on their websites – a side of tech that I didn’t even know existed until I applied for the job. I feel like I’m learning so much here – I’m getting better at coding all the time.
The best bit of my job is the unknown – I’ve always enjoyed learning new things all the time so it’s great to work in a business sector which is still young and which changes and develops constantly. In the same vein, I would say that my biggest career success so far has been to have the opportunity recently to give a training session on my own for the first time.
I’m not sure where I see myself in five years’ time, but I hope that I will still be involved in web analytics and on the forefront of the unknown. I would absolutely recommend that young people consider the digital industry when they think about their future – it’s such a fun and exciting time at the moment as all businesses, whether new or old, are building websites, apps, games etc. and they all require digital development.