New ‘Language Matters’ publication – A common language for IT-related education and careers

A new publication has been released to help employers, educators and students develop a more common understanding of the language of digital jobs and degrees and share ideas for practical steps to improve the flow of talent.

‘Language Matters’ provides thought-provoking insight, based on an analysis of 100,000 job adverts, 3,000 degree titles, and the input of over 100 senior professionals in industry and academia. It has been produced as part of a Tech Partnership-run project commissioned by the Department for Digital, Culture, Media and Sport (DCMS) to help improve the transition from education to employment in IT-related careers.

Anyone involved in recruitment – whether into degrees, degree apprenticeships or graduate jobs -will be interested in the reflections of educators and employers who have been kind enough to share their experiences of adapting language to better relate to their target markets. Students may also find the reference materials useful, including explanations of popular industry terms and common entry level job titles.

Click here to download the report – ‘Language Matters’ (PDF)


Minister for Digital and the Creative Industries Margot James said “To make sure that the UK is the best place in the world to start and grow a digital business we must build stronger links between industry and academia. The new Language Matters guide will help to inspire the next generation of digital experts, making it easier for students to move from schools, colleges and universities to employment and for industry to get the digital skills it needs.”



Damian Corneal of global professional services firm Accenture added “Employers of all sizes have contributed to this work because we all care about strengthening the flow of digital talent into industry. We have been pleased to share lessons we have learned in the recruitment of both graduates and degree apprentices, and the changes we have made which have increased applicant levels and improved diversity whilst maintaining the quality of applications.”



Universities also welcomed this work. Liz Gorb of Manchester Metropolitan University said “Employers today are looking for students who can hit the ground running with the right skills for work. We focus on giving our students not only the technical and interpersonal skills they need, but also the ability to communicate in the language of industry. We welcome this work to help build a more common language.”




The employer-led, not-for-profit organisation ‘Tech Partnership Degrees‘ is taking forward the Higher Education work of the Tech Partnership, which is closing in September 2018. This includes the industry-accredited Tech Industry Gold degrees – IT Management for Business (ITMB) and Software Engineering for Business (SEfB) – and the Tech Industry Gold degree apprenticeships.