IBM: Ben Martin, ‘Turning social media tools to your advantage’

Intro: Ben Martin, UK & Ireland Social Business Enablement Lead, IBM

Ben is the Social Business Enablement Leader for IBM UK&I, a Redbooks Thought Leader, Community Manager, a member of the WW Social Business Council and a regular contributor to Social Media Today and IBM Social Business Insights, blog sites.

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Lecture: ‘Turning Social Media Tools to your Advantage’

The world is changing at a rapid rate. The growth of online information is exploding allowing “the seekers” to find the information they want, when they want it, without having to speak to you first. Ben Martin, UKI Social Business Enablement Lead will introduce you to this new way of communicating. Highlighting the potential journey, the benefits and business IBM have seen. Also the power of LinkedIn, how can you use this tool to brand yourself and build your eminence, reputation and drive business.